the iron horse hotel

Reigniting a legendary hotel.

social media marketing, video, photo

housed in a 100-year-old downtown Milwaukee warehouse, the luxury boutique iron horse hotel had national recognition but a social media presence that didn’t match the experience their guests had every day.

Chow developed a social media and content production strategy that connected with their diverse customers across the country. Chow delivered new high-end photography and video for the website rebrand as well as monthly content shoots that delivered on-trend video content driving awareness and sales for the hotel's key areas.

Outcomes:

• 26% increase in bookings for on-site restaurant

• 67.9% increase in social media engagement (yoy)

• 3,798% increase in video views (yoy)

• Developed New brand-level photo and videos for website.

• monthly content shoots delivering social-first video content.