SOCIAL MEDIA & CONTENT

The Iron Horse Hotel

REIGNITING A LEGENDARY HOTEL.

Services: Organic & Paid Social Media, Video, Photography

Housed in a 100-year-old downtown Milwaukee warehouse, the luxury boutique Iron Horse Hotel had national recognition but a social media presence that didn’t match the experience their guests had every day.

Chow developed a social media and content production strategy that connected with their diverse customers across the country. Chow delivered new high-end photography and video for the website rebrand as well as monthly content shoots that delivered social-first video driving awareness and sales for the hotel via social media.

Outcomes:

  • 26% increase in bookings for on-site restaurant

  • 67.9% increase in social media engagement (yoy)

  • 3,798% increase in video views (yoy)

  • Developed New brand-level photo and videos for website.

  • monthly content shoots delivering social-first video content.