tree-ripe fruit co.

Rebranding a third-generation direct to consumer.

website, public relations, social media, video, photography, influencer marketing

Tree-Ripe Fruit Co. was the original direct to consumer. literally. Over 30 years ago, The beloved company revolutionized the what fresh fruit meant by bringing millions of pounds of fruit directly to their customers by the truck in less than 24 hours of being picked from the tree. Although they were most famous for their Georgia peach trucks that visited hundreds of cities every summer, the brand lacked name recognition even from their most loyal customers. branding, education and engaging their die-hard customers was their golden opportunity.

Outcomes:

• Back-to-back record breaking sales in 30-year company history

• Integrated social media, influencer, Public relations campaign reaching 30-40 million annually

• 1,000+ Photos and 15+ documentary style videos

• 30+ chef-tested recipes for social media

to establish a cohesive visual identity, we started from the ground up designing every touchpoint including a new website, packaging, truck wraps, photography, video, recipe development and collateral.

chow managed video and photo productions across the country capturing the farm and family’s stories for audiences interested in learning how their food was grown, who was growing it, and why it wasn’t like anything they could find in the grocery stores. Over the span of five years we produced over 15 documentary style videos and countless lifestyle shoots showcasing the full spectrum of the business, both at the farms and at home. Chow produced a library of content made of thousands of photos, recipes and hours of video content.

since partnering with chow, Tree-Ripe Fruit Co. celebrated their largest back-to-back peach seasons in their 30 year history with double-digit sales growth across their secondary seasons in fall, winter and spring.