(WM) waste management
what drives you?
creative, short-form video, photography
WM is the largest waste and recycling provider in North America, but few knew about their mission to create a more sustainable tomorrow. To start sharing stories with their community, Chow was tasked with creating content to launch their TikTok channel and start to spread their message.
Chow developed a non-scripted video series entitled “What Drives You?“ to tell WM's brand story through the words of their own employees -- the people driving the mission. We asked the simple question ‘what drives you?’ and employees opened up about their passion and personal drivers for creating a more sustainable tomorrow.
